Birger Maekelburger, Partner – Strategy& part of the PwC network
Birger Maekelburger is a partner in PwC’s Strategy Consulting team Strategy&, based in Melbourne. Birger’s focus and passion is the Retail & Consumer Goods industry. He works with his clients to develop and implement business, customer, and channel strategies for our digital world.
Birger gained practical ecommerce experience through both corporate and advisory roles in Germany, the UK, and Australia. He led the ecommerce team of a German tour operator, co-founded a homewares online business, and advised online and omnichannel retailers across grocery, fashion, electronics, and DIY.
When developing strategies Birger takes a big picture approach, placing customer expectations and business objectives at the center. He then considers how customer experience, product and pricing, marketing, organisational capabilities, supply chain, technology, and analytics interplay.